A Brief Guide On YouTube

YouTube 101

Facts:

  • More than 24 hours of video are uploaded to YouTube every single minute.
  • Over 3 billion videos are viewed a day.
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years.
  • 98 of Adage’s Top 100 advertisers have run campaigns on YouTube and the Google Display Network.
  • Every minute more than 500 tweets contain YouTube links

All of these facts, courtesy of YouTube statistics, make it really hard to call YouTube less than a multimedia powerhouse, marketing channel of choice, and social media front runner. To better understand YouTube and the direction in which they are headed, let’s take a tour of their history (a full history can be viewed here).

YouTube History

  • April 2005 – First video uploaded to YouTube (view here)
  • December 2005 – Official site launch (8 million videos watched a day)
  • July 2006 – 100 million video view per day
  • August 2006 – First advertising concepts launched
  • October 2006 – Acquired by Google for $1.65 billion
  • June 2007 – YouTube3 mobile site launched
  • December 2007 – YouTube Partner Program launched
  • January 2008 – 10 hours of video uploaded every minute
  • March 2008 – YouTube Insight Analytics tool launched
  • October 2008 – 15 hours of video uploaded every minute
  • Jan 2009 – Homepage ads expanded from 1 to 7 formats
  • May 2009 – 20 hours of video uploaded every minute
  • October 2009 – YouTube announced more than 1 billion views per day
  • November 2009 – 1080p Full HD launched
  • March 2010 – 24 hours of video uploaded per minute
  • May 2010 – YouTube exceeds 2 billion views a day

YouTube Case Studies

Justin Bieber: You may love him and you may hate him, but it’s hard to deny the power of YouTube in his story. A few years ago he was just another young teenager with a passion for music. His life changed when his mom decided to start posting videos of him singing on YouTube – initially for just for family, then for an ever growing loyal audience. Once Usher Raymond and Scooter Braun saw the video, they took him under their wings and now he is an A-list pop star. (If you’re a fan of JB, check out one of his first YouTube videos here.)

Karmen: A male female duo also has seen success from flexing their vocal muscle on YouTube. Known for remixing covers of top 40 songs, Nick and Amy are now not only making waves in the music industry, they are getting paid by YouTube.

Shaytards: With an impressive 1,000+ uploads and nearly 1 million subscribers, Shay Carl and his family are living their lives on camera and amusing millions of viewers. YouTube has recognized their influence and their impressive interactive following and is now financing the family’s fun.

These are only three of the growing number of YouTube success stories. As made apparent in these testimonies, YouTube is a great medium for marketing, personal branding, and well, just plain to have fun. Do you have any questions or want to learn more about a specific feature of YouTube? Let me know in the comments below.