If there’s something that makes 21st century people entirely different from 19th century’s (or even 20th’s), that’s the need for visual content over text-only, more abstract material.
Like Instagram, Pinterest was born to accommodate today’s people need for visuals.
Images, photos, illustrations, infographics, e-paintings— messages for the brain that pass through people’s eyes.
What do you do to meet your audience’s need for eye-only content?
If you’ve been wondering how to turn Pinterest into a marketing asset, this post is for you. Read on.
1. Like infographics? Pinterest is THE place
Create Pin-friendly infographics and promote them to your followers and on your website.
Infographics and Pinterest marketing are a well-suited match. Because of Pinterest’s visual settings, it’s a natural place for infographics to find an audience and get shared, too.
2. Comment on Pins and answer to comments
You don’t have to just like or reshare your favorite Pins– you can also comment on Pins and reply to your commenters.
In his post at Business2Community, Dillon Diatio says that, while Pinterest is mostly a visual board than a social network, you can still build a community around the content you share or reshare and give other people a chance to become part of it and get Pinterest users to know you for your thoughts, not just your visuals.
Also, comments in general have been a great way to get new followers and create relationships since the birth of the first social communities (forums and blogs), so it will work on Pinterest, too.
You can still do affiliate marketing by adding a layer of content between Pinterest and your affiliate link— write a blog post.
In that blog post, you will review the affiliate product and add images and testimonials (or invite readers who have used the product to comment on the post), plus a big “Buy” button in sales-page style.
This is the URL your will use on Pinterest– your blog post URL. Pinterest won’t find affiliate IDs to remove and you can safely continue marketing your affiliate products.
4. Create ‘pinnable’ blog posts
“I’ve started to try and create all of my posts and articles to be ‘Pinnable‘,” says Luke Jordan of Intergeek, “I’ll create unique images for my posts using Canva that meet Pinterest’s image size criteria. These will be brightly coloured, interesting images – usually with quotes or the post headline on – that suit the post but also allow for it to be shared across the network.”
Pinterest is a great place to advertise and market your product, connect with existing customers and finding the newer ones. It’s difficult to give a single strategy or tip for marketing on Pinterest or any other social media. Here are few tips every business should use for marketing on Pinterest, I would recommend –
1. Set up your business profile with attractive image and strong bio line. Don’t forget to insert call to action here.
For example – “We are the leading provider of **** service. Call us *******” Like that.
2. Verify your business account and include other social media as well such as twitter and facebook. This all shows you as a trustworthy source of business.
3. Create place boards by using add map feature. For ex, create a board named “Contact us” use the map on it, with exact location where customes can contact you.
4. Ceate guest board to allows your customers to pin as well.
5. Engage more as you can –
=13ptFollow-=13pt Follow other.
=13ptRepins – =13ptPin others stuff as well.
=13ptLike -=13pt Like other’s stuff.
=13ptComment -=13pt Comment on other’s Pins.
6. Make use of hashtags, with # symbols. Tag others with @ symbol.
5. You can aslo use promoted pin feature of Pinterest.
8. Use a Pin it button in your website.
9. Use Pinterest analytics to know the progress of your business on Pinterest – followers groth, what has been pinned, impressions etc. http://pinterest.com/source/domainname
6. Add keywords to Boards and Pins. Be consistent
“My top tip for Pinterest is to pin consistently and add keywords to your boards, pins and profile”, says Brian Lang, owner of MyBabyShowerFavors.com and Top Pinner for “Baby Showers”, “We were able to outrank more established competitors that had more than 3x as many followers or more because we pinned almost every day while they did not.
Add daily (or every two days) pinning to your Pinterest marketing schedule and be consistent with the content you share.
7. Be active and reshare popular pins
Richard Adams shares his proven strategy to generate a lot of traffic and followers from Pinterest. I’ll quote
Over the last few weeks I’ve been carrying out a lot of experiments on Pinterest to boost my follower numbers. Since the introduction of the new Smart Feed lots of people have been seeing their follower growth drop, while my experiments have allowed me to grow my followers faster than ever before.
It seems that with Pinterest’s new algorithm, it’s becoming ever more like Facebook, with only certain images appearing in peoples fields. The “good times” on Pinterest may be coming to an end; now we’re all going to need to be far more strategic to keep on growng our audiences.
There are two things that seem to be working right now; firstly account activity and secondly pinning images that are *already* popular on Pinterest. Combining the two is having an incredible effect on my results, so here’s how to replicate it.
Firstly you’re going to need a load of images that are popular. Probably the easiest way to do this is to carry out a few broad keyword searches in Pinterest that relate to your niche. On the search page, ensure that you click “Pinners” and go visit the top 20 or 30 results.
Each of these people is probably getting a fair amount of traffic and repins, so anything they pin will likely be seen by Pinterest as “popular”. Check to see if these people have blogs, and if so, subscribe to them in your favorite feed reader.
In this way you’ll receive all their latest posts every day. Then, once or twice a week I simply go through these posts, picking out those with the best-looking images and pin these to Pinterest. The fact that I am pinning these posts a few days *after* they were first published means they’ll likely already have a number of pins on Pinterest so will be seen by the algorithm as “popular” images. I use a free ViralWoot account to spread out my pins, and normally end up pinning 10-20 images in a single day, though ViralWoot does most of the hard lifting for me.
Within a few hours I start to see my repins and followers going up, often to a crazy rate. This normally holds up for 24-48 hours before slowing back down again. But these “bumps” can have a significant effect on my follower numbers and reach.
Right now I’m getting better results with this simple process than I am with group boards, which was always my favoruite strategy until now. Try it for yourself; you might be pleasantly surprised with the results!
8. Be interesting, not salesy
“Dont try and sell your product and service,” advises the team at So Bold Marketing, “When your consumer sees this they will be instantly uninterested and it is seen as the cold calling of marketing. Give the consumers value added information about your market space and then 10% of what you post, post about the services you can offer.”
The secret is putting yourself in the user’s shoes. “People will engage with interesting information and facts,” adds So Bold Marketing, “Give the consumer what you would want to see.”
9. Diversify Boards
Even though your Pinterest channel is topical and mostly brand-related, you can create Boards on slightly unrelated topics and use them to attract diversified audiences who may find your brand content interesting, too.
For example, if your site or your brand is about preschool educational toys, you can create a board about environment-friendly art & craft materials– it’s not strictly related to your brand products, but it’s still relevant for parents who want to encourage their kids’ creativity while respecting nature… and they can certainly get an interest in educational preschool toys that respect nature as well.
This is an idea I’ve been fiddling with for some time, actually, one that I hope to implement soon.
Instead of producing infographics, I thought it would help to create topical index cards you can Pin on your Boards.
What can you use index cards for?
You can poll your followers in a visual style (that is, ask questions)
Introduce a new idea and ask followers to comment to discuss it
Announce a new product or service
Create a Q&A with the main theme written or illustrated in your card
Sky is the limit. :)
How did you turn Pinterest into a marketing asset? Share your Pinterest marketing tips in the comments below.
Article by Luana Spinetti
Luana Spinetti is a freelance writer and artist based in Italy, and a passionate Computer Science student. She has a high-school diploma in Psychology and Education and attended a 3-year course in Comic Book Art, from which she graduated on 2008. As multi-faceted a person as she is, she developed a big interest in SEO/SEM and Web Marketing, with a particular inclination to Social Media, and she’s working on three novels in her mother-tongue (Italian), which she hopes to indie publish soon.