Traditionally, January is a slower month for businesses across the board. People are tired from the holidays and finances are a bit tight as they recover from gift purchases. It is a good month to take care of those housekeeping issues you may have neglected during your busy season.
Prepping Your Blog for the Year
The first thing you should do, if you haven’t already, is create a publishing calendar for 2015. Lori Soard worked up a guide to help you with the planning process titled Content Planning for 2015 – How to Come up with 365 Days of Excellent Blogging Ideas. With 52 solid weeks’ worth of ideas, you won’t get writers’ block this year.
You’ll also want to add some features to your blog during your down time. Luana Spinetti’s 9 WordPress Codes To Spice Up Your Blog and Improve UX will help you improve your user engagement for each and every person who visits your site, customizing their experience like the big players in your industry do for a fraction of the cost.
You’ll also want to check out the 20 Creative Writing Prompts infographic, which you can also embed in your own site to share with your readers. That will take care of one of your posts for the year!
Brand new for the year? Check out Jerry Low’s post on how to look like you’ve been blogging for a long time even if you’re a newbie. You might also want to spend some time writing guides that will draw visitors to your site or to have material to sell when traffic picks back up. Lori Soard shared a guide on how to write these guides in her article A Blueprint for Writing How-To Guides for Your Site.
Improving Your SEO and Social Media Reach
This is also a good time to take a look at increasing your search engine optimization and getting a better handle on either new social media platforms or improving what you’re already doing. From conducting A/B testing on your website to improving your reach on Google+ by as much as 8400%, we’ve collected articles to help your site excel.
Gina Badalaty shared some tips on getting better Twitter engagement in 2015. Hint: You need to get more personal and more involved to really utilize Twitter to full effect for promotional purposes.
Themes for Gym Owners and EIG Review
In January, WHSR also took a look at 18 Awesome WordPress Themes for Gyms & Fitness Centers For 2015. Vishnu Supreet takes a look at some of the better themes out there for gym and fitness centers and offers a review, including the cost of the theme for each of the ones listed. If you’re a gym owner or fitness expert, you’re certain to find one that’s perfect for your needs.
Finally, Jerry Low spent some time looking at The Who, What, When of Endurance International Group (EIG). This company has bought out many other hosting companies in the last few years and Low takes a look at who they are, how many web hosting brands fall under the IEG umbrella and how the brands measure up.
By the time you implement these ideas on your website, your business should be zooming again. In the meantime, we’ll be busying writing more advice for you to implement in February.