Article by Jerry Low
Geek dad, SEO data junkie, investor, and founder of Web Hosting Secret Revealed. Jerry has been building Internet assets and making money online since 2004. He loves mindless doodling and trying new food.
No, I am not talking about the damage done by Google Penguin Updates to the small business and SEO community; nor the insanity of sending out meaningless link warnings to hundreds of thousands of webmasters; nor how fragile is the search giant stands against negative SEO. A lot of webmasters have done all that and I’ll leave the case to the rest. After all Google doesn’t owe me a living and what’s the point wasting energy ranting and complaining, right?
But this is a little different from the usual.
I am talking about identifying and filtering obvious copycats and scrappers – the basics which Google should have figured it all out many years ago.
The truth is, Google is all messed up and the search engine now can’t even deal with the most-obvious scrapped content in its search results.
This post, Updates On My iPage Review (2012), was published yesterday in the morning. The article is crawled and indexed almost instantly by Google bot. And not long after I click on the ‘publish’ button, I received dozens of track-back notification on WordPress – links generated mostly from copycats who scrapped my content – which, is sort of a norm to me these days.
In normal cases, I never bother about these scrappers. In fact in the past I have never seen any of these scrapped pages outranked my work on the Google’s search results.
But not after this recent Penguin Updates. I knew many said Google’s search results are the crappiest ever in the history now but gosh, I have no idea it’s that bad.
This morning, briefly 24 hours after I published the post, to my surprise, a scrapped version of the article popped into my eyesight and it’s now ranking on the third page of the search term ‘iPage Review 2012’; with my original work nowhere to be found on the first 15 pages on Google!
Scrapped page ranking on #29 for popular search term “iPage Review 2012”
I was like, WTF?
Google is ranking a copied version of my article, which is hosted on a Made-For-Adsense blog with nothing but scrapped content, over my original version that is published on a 4 years old domain with hundreds pages of original content and thousands of legit incoming links.
Well done Julie, you win!
Google, if all you want is to reward junks and punish hardworking webmasters over some paid links, you have clearly made it! Congratulations.