Article by Jerry Low
Geek dad, SEO data junkie, investor, and founder of Web Hosting Secret Revealed. Jerry has been building Internet assets and making money online since 2004. He loves mindless doodling and trying new food.
Introduction: Taylor Clark
Today we have Taylor Clark in our Blogger Interview section. Taylor is the founder and marketing blogger of TaylorClark.co. He is also the writer for several popular bloggers/web marketing blogs and magazines including Digital Marketing Monthly, Social Media Today, and Producers Web.
I came to know about Taylor Clark when I was doing some market research and we talked about Hostgator’s recent performance in customer service. Taylor is a friendly guy to talk with and he’s been very helpful in this interview.
Without further delay, let’s get the ball rolling.
Well, TaylorClark.co was started to provide me with a place to share the information, strategies and reviews of products and services that I come across as a part of my career.
I have been an independent marketing consultant and freelance web designer for the better part of the last 5 years, and am employed full time as the Marketing Director for a financial planning firm, and I come across a lot of interesting ideas and try out dozens of new strategies every month, I simply wanted a way to share them.
As I started trying to develop my marketing and design skills, I kept coming across very generic articles that seemed to offer the same advice regardless of who was writing them, since I like to try things out to see what works and what doesn’t, I figured it would be a great idea to share my results with people online.
Currently, the domain is registered with GoDaddy but hosted on a reseller hosting account with Host Gator.
I have been with Host Gator for about 2 years now, and was previously hosting with GoDaddy.
Yes, I do have a reseller account with Host Gator, and no, I am no longer publically advertising hosting services.
I jumped into reseller hosting as a way to create residual income from my web design clients. I had been having them sign up for hosting on their own (with advice from myself on where to go) and often found that they went with web hosts that were terrible to work with, offered limited features or had terrible tech support. Since I had come to trust Host Gator from various experiences, I decided to try out selling their hosting packages myself, so I could act as liaison for their sales/support needs.
I have kept ahold of my reseller account for the rare occasions that my clients want me to host their websites, but it mostly hosts a few dozen of my personal websites and those of close friends. I have found that while more expensive, the performance of Host Gator’s reseller servers vs the shared hosting servers used by Host Gator and others is significantly better, so I intend to keep ahold of it even though I don’t make anything off of it.
Social media marketing gets a lot more hype than it deserves, some good and some bad. The biggest issue I come across with my clients is “I don’t have time to do that, and don’t have any employees I can assign to it.” Small business owners base their opinions on social media marketing on the big name influencers they come across who post hundreds of times per week and create blog posts daily, or they base it off of how they use social media sites like Facebook or Twitter in their personal lives.
The biggest piece of advice that I can offer is that social media marketing doesn’t have to be difficult or even time consuming. Take the time to research the SMM tools available and the methods that other people are using before you dive into marketing with social media. By doing a few hours of research to help you plan your campaigns and set your goals, you’ll save yourself hours of time each week and have a much better idea of how easy it is to develop a presence online.
When it comes to doing business online, there is never one best solution, whether it’s the best web hosting company or the best social media marketing tools. Take the time to shop around, read reviews from people who have actually used them and take advantage for free trials when you come across them. Most of the time, you’ll be investing months or even years of your companies time with these tools and companies, it’s important that you make a decision you can live with and that will work best for your brand and your goals.