If you find yourself lost in the social media time suck of trying to keep up with promotion on several of social media sites, IFTTT is going to be the best thing you ever discovered for marketing your blog. IFTTT is pronounced just like the word “gift” but without the “G”. It can be a little hard to define what IFTTT actually is. First of all, it is a web-based service that has a language all its own. Brad Chacos explained this programming pretty well on PC World when he said:
IFTTT is short for “If this, then that,” and the core building blocks of the service are based around that simple, cause-and-effect relationship. A trigger event happens, and a resulting action occurs.
To create these cause/effect scenarios, you will write a recipe with the “if this, then that” formula. Don’t worry about the actual writing of these “recipes”, though, because not only are we going to give you plenty of sample recipes to try out specifically for blog marketing, but IFTTT.com will give you additional samples when you sign up for an account with them.
How Can IFTTT Save You Time?
Although we will be focusing on how IFTTT can save you time on blog marketing for this article, it is worth mentioning that there are many other ways these recipes can simplify your online actions.
- Like a photo on Facebook and have it save automatically to Dropbox
- Pin something on Pinboard and let your friends know on Twitter
You can see how this will easily save you steps in your regular daily routine. If you are in the habit of taking the time to download a photo from Facebook and then go over to Dropbox to save it, you will now spend a mere second clicking a “like” button instead and IFTTT will automate the download and upload process for you.
Tip: Also read Gina’s How to Find Time to Blog for other time-saving strategies in blogging.
You may already have an IFTTT.com account. If so, you can skip to the next section on actual recipes you can use. However, if this is the first time you’ve heard of IFTTT, we are going to walk you through setting up an account. Then, we’ll get to the recipes that will change blog marketing for you forever.
- Go to IFTTT.com and click on the blue button that says “Join Now”.
- Choose a username, fill in your e-mail and choose a password. Click on “Create Account”.
- Check your e-mail and confirm the account. You are now ready to sign in and start adding recipes.
Even better? The first time you sign in, you’ll be on your dashboard. Scroll down to the section titled “Suggested Recipes” for some ready-made recipes that will save you time and help you become familiar with how the “if this, then that” statements work and integrate with various social media sites. Just remember that “if” is the trigger, and “then” is the action. It is truly as simple as it sounds.
To Add a Recipe
Recipes Specifically for Blog Marketing
If you want to save time on marketing, then you should try these IFTTT tips. Keep in mind that you need to activate “channels” to use these recipes. A complete list of channels is on the IFTTT website. We will look at some of the more popular channels for these recipes, but there are numerous possibilities for new recipes.
For the recipes below, I’ll be adding these to my own IFTTT account, at least temporarily, to show you the finished recipe. You will need to walk through the If/Then steps, activating the appropriate channels, on your own account. IFTTT.com talks you through every step of the process and you’ll have the recipes below as guides.
Jack Flanagan on The Next Web blog suggested the following to keep old tweets for your records and future marketing:
Twitter only keeps about a week’s worth of tweets available through its Search. So what happens when you want to access all of your old statuses? With this recipe, every time you tweet, your status gets copied into a Dropbox folder.
These days, we carry out mobile devices everywhere. What better use of that down time waiting in a doctor’s office or riding a subway than to do a bit of marketing on the run?
You could also take a video of your new product and post it immediately to YouTube, all from your iPhone.
Automatically Give Shoutouts
There are a number of ways to achieve this. Run into a fan of your company or a satisfied customer? Try this recipe, courtesy of Alexander:
|Place an IOS screenshot into a dropbox so you can retrieve it later. You could also set it up to post to Facebook.|
Straight from Your Blog to Social Media
Tired of trying to figure out complicated coding or manually posting blog updates to social media? Try these recipes to make blog marketing easier.
|Anytime a new post goes up on your blog, post to Facebook automatically with a link to the article.|
|Use Blogger? No problem. You can still automate social media updates about posts. Here is one recipe.|
|Never miss another important social media event or appointment again. Set up your Google calendar to text you messages. IFTTT.com will ask you to verify the cell number by punching in a 4 digit code that will be texted to you.|
Keep the Trend Going
Now that you’ve started with these recipes, keep looking at ways to simplify your online life with IFTTT. The IFTTT blog offers regular articles on topics like Office Heroes: Recipes for the Workplace that may help you save even more time. Each recipe will be as unique as your company’s individual social media experience. The key to getting IFTTT to work for you is to look at what items you find yourself cross-posting and then set up recipes to grab a single post and send it to multiple places.
For example, set up a recipe to post a link to new blog posts onto Facebook. Then, set up a recipe to post a link on Twitter about new blog posts. Don’t forget LinkedIn and BuzzFeed. Soon, you’ll find that you’re spending less time on social media marketing, which will free up more time for building your business.